Techniques
Keep yo' hands off my Doritos! In the Doritos commercial they use emotional appeal. They use emotional appeal to get you to buy or agree with something. This Doritos commercial uses emotional appeal to make you laugh and get you to buy their product. Emotional appeal is meant to touch your emotions and get to buy things that in reality, you don't need! In the next commercial they use name-calling. Name-calling is exactly what it sounds like! In this commercial its a battle of the phones. They make the iPhone seem over rated, and they make fun of the size of the galaxy.
My Thoughts
In my opinion I think this Doritos commercial will make money. I think this because it uses emotional appeal to make you laugh and everyone loves to laugh! However, I think the Nokia Lumia commercial will not make a lot of money because they don't talk about their phone. They are to busy making fun of other over rated phone brands. In the Doritos commercial, I think their targeting teens. I think this because everyone loves an after-school snack. In the Nokia Lumia commercial I think they are targeting thirty through fifty year olds because it has a great camera and you can use it for a child's special event.
I think I would buy the product shown in the Doritos commercial. I would want to buy it because the commercial used my emotions as a way to persuade me to buy some and that's what people fall for. I don't think I would buy the phone because it doesn't talk about the phones features besides the camera what so ever. Overall I liked both of these commercials. I liked the Doritos commercial because it was humorous. I also liked the Nokia Lumia commercial for its hurtful, but true statements!
Top 10 List
1) State Farm: In this commercial they use bandwagon. They use bandwagon by saying, "only at state farm" which is kind of like peer pressure to make you join state farm ensurance.
2)iPod: This commercial uses the transfer technique. It shows positive images of the dancers and the iPod. 3)AT&T: This commercial uses emotional appeal. It touches your emotions in a certain way to make you laugh.
4) Nokia Lumia: In this commercial they use stereo type. They use stereo type by showing that everyone wants to get a good picture of their child at a school play or any event.
5) Hump Day: This commercial uses bandwagon. It uses band wagon by saying, "save 15% more only at Geico" which is like peer pressure to join.
6) iPhone: This commercial uses the transfer technique. It uses this technique because it displays positive images.
7) Nation Wide: This commercial uses general gliteralities. They have a clever slogan at the end of their commercials.
8)McDonalds: In this commercial they use testimonials. They use a celebrity to represent their commercial.
9)Pepsi: In this commercial they use testimonials. They use celeb to represent their product.
10) Black Friday: They use testimonials. They use JB to represent their commercial.
Explore
I bet you can't find more info then I did about ads! Want to learn more? Look up some awesome videos on YouTube to help you out! Here is one that will help you out!
